Saturday, January 26, 2008
Sunday, January 20, 2008
Thursday, January 17, 2008
While no one’s exactly sure how many blogs there are, estimates often range from 30 to 100 million of them, all over the world, and a new one is created every 7.4 seconds. Check out websites like Global Voices and you can get a taste for the global reach of blogging, or the blogosphere, as it’s often known as. There are many blogging tools available online, including free ones. For example, take a look at Blogger.com, one of the most popular blogging platforms. Blogger is a website that lets you set up a free account and create your own blogs - as many as you want. The site has basic step-by-step instructions, taking you through the process of setting up your account, naming your blog and choosing a design template. Then it’s just a matter of filling out a form and pressing a button. The online software does all the hard work, while you get to focus on the fun part - being creative and saying whatever it is you have to say.
Public Relations and Blogs
Due to the Internet, the current flow of information and opinion is unprecedented in human history. The creation of blogs has rapidly quickened the pace of the public relations and corporate communications industry. Blogs create a new platform for the consumer where one can be truly honest about their opinion. In a non-threatening and comfortable environment, bloggers can give their anonymous and honest opinion about a product with a sense of security. Blogs have the power to shape public opinion and it can give public relations professionals' valuable insight into their own work.
Blogs have emerged as a major catalyst for change in traditional PR agency practices. Not only are blogs now established as an important information generator, intelligence gatherer, reputation builder, crisis tool, networker, and free digital press, blogs are the delivery method of choice for global PR agency watchdogs who are demanding a new, transparent, and highly credible method of delivering PR services. Blogs can be much more efficient at syndicating content than traditional PR releases.
Perhaps the single most powerful aspect of blogs, in the area of public relations, is the personalization aspect. The writer is a real person, putting a human face on what might otherwise be perceived as an unknown and distant company. By developing trust among the various readership groups, the blog writer provides a personal link to the company.
If the goal of a public relations effort is to work in coordination with sales and marketing, a blog will establish the trust required with current and prospective customers and clients, while in the past, public relations depended upon controlling the message that was put forward from the organization. The unspoken goal was to manipulate public opinion; hence the prearranged message was centralized and carefully vetted for wording and nuances.
Blogging as a public opinion medium gives up that tight control, and presents a message in a conversation with the reader. In that sense, the blog cultivates public opinion. With increasing transparency, inside and outside of organizations, the best approach is one of open discussion and blog is the ideal delivery vehicle for the same.
Many people have begun to mistrust the traditional canned public relations approach as lacking honesty. The openness of a blog changes that perception entirely. A blog can enhance that perception of honesty by delivering the straight goods on an issue. With that open approach, lacking the traditional tightly controlled message, trust in the company is enhanced and that trust translates into more life long customers and clients.
Why Your Business Should Have a Blog as a PR Tool
As blogging has gained prominence, it has become a vital public relations tool for companies. No longer is it enough to just have a Web site, now a company needs a blog to help it gain publicity and to help its employees or leaders to become thought of as experts in their field. The transparency is a popular reason for blogging, particularly for companies that want to be identified as mission-oriented or socially responsible.
Businesses are accepting blogging as an integral part of PR because it allows firms to engage with current and prospective clients on a one-on-one level. It is a low-cost, high-return tool that can handle marketing and public relations, raise the company profile and build the brand. There are only about 5000 company blogs, so there is lot of room for you to take your niche and gain valuable exposure.
If a disaster should strike (crisis situation), your business blog can provide an immediate and personalized way to address the issue and avoid sounding like the “spin” usually associated with traditional PR. Rather than shutting down communications in times of crisis, a company can post regular and open information on its blog. It can address the crisis fairly and honestly while keeping the public completely aware of where the business stands and its plans to move forward.
A company’s blog also plays an important role in gaining the attention of the media. The news media is constantly on the lookout for potential news stories. A growing number of editors and journalists are reading blogs on a daily basis. By writing about your industry, reviewing products, providing company news and providing commentary on your industry, your business’ blog is a ready source of news stories. Journalists will also come to view you as an industry expert if you write in a style that reflects your personality and knowledge.
Any business seeking a public relations vehicle, should add a blog to their Web site. The authentic and personalized blog voice is natural fit for any public relations and will benefit your company during a crisis. As more journalists and editors read blogs, it is imperative for your company to keep up with the trend.
Businesses seeking a public relations vehicle, that provides numerous additional benefits, should consider adding a blog component to their website. The authentic and personalized blog voice is a natural fit for any public relations effort.
A rapidly growing number of journalists and editors are reading blogs on a daily basis. It’s becoming imperative that companies start a blog to keep up with that trend. Thanks to the addition of an RSS feed, a blog’s updated post can be on a journalist’s computer in seconds.
Old style tightly controlled public relations are becoming a thing of the past. So get into the new public relations paradigm, by adding the personalized voice of a blog.
Tuesday, January 15, 2008
Well it certainly is a lot meaningful to me as there are numerous days when i feel that there are many things that I have never had and feel that I'm living only because I was born.
To get over this kind of depressed feelings, you really need a lot of boosting and confidence. Maybe while reading it the first time you wont feel any difference, but atleast it will help you to get thinking about the positiveness in it.
Hope that these words will touch your heart.
Monday, January 14, 2008
Sunday, January 13, 2008
Now with in vitro fertilisation(IVF) on the rise, and with large number of people being born by IVF, the risk of such cases are high too as most end up not knowing their true identities. This shows that the children do need to know who their birth parents are in order to reduce such risks.
This is certainly not the first time that such incidents have been reported all over the world. While the foster parents do have their explanations, the risk of biological siblings marrying are on the rise and this leads to lot of other genetic diseases too.
Well good luck to UK as they try to bring up new laws regarding the Human Fertilisation Embryology Bill. And lets see how things go in India.
Wednesday, January 09, 2008
Tuesday, January 08, 2008
Enjoy your life today
because yesterday had
gone and tomorrow may
I love you
not for what you are,
but for what i am
when i am with you.
A life with love will have thorns,
but a life without love will have no roses.
Monday, January 07, 2008
well since we Indians have all the freedom we want, we wont understand it when blogs and press freedom are not allowed. We will feel it is ridiculous when so many blogers end up in jail for many of their comments. Like for example, a Saudi bloger is in jail now for some blog article of his, similar cases have happened in Africa, Tunisia, Bahrain, Kuwait, Egypt, Algeria etc..
I guess we should be thankful that we have atleast this much freedom to express what we want.Well i cant say i am in the safe zone, because I am in Kuwait and here not much of press freedom is allowed (even though they say there is)!
Sunday, January 06, 2008
But strange things do seem to be happening and i am eagerly waiting for the results as i want to see if Hillary Clinton or Barak Obama will come anywhere near to becoming the next President of the United States of America.
Well if it was India, I sure could have expected anything as even the most illiterate ends up ruling the most educated. So can we say that about USA? NEVER! As they will never choose a President with a - criminal background, illiterate background and one who does not know to speak even a word in public. And all these do happen in India the wonderland of democracy!
Well inspite of all its fault, i am still a proud Indian. Thats crazy too...
Thursday, January 03, 2008
Wednesday, January 02, 2008
Another thing worth mentioning is that Benazir's son Bilawal has been appointed the new chairman of the party, that way power stays in the Bhutto family. Well the 19 year old Oxford student seems to have been loaded with a huge responsibility and lets hope that he does it well as he has more than six years to learn before he can legally start out political works. Until then hope his father will carry the party and its work forward without anymore scandals.
One great year that we can never get back has passed by, we are all an year older (yewh!) and more experianced with the world and its ways. Hope that these many years of experiance will teach us to be better and responsible human beings who are of some worth to others.
I'm back at work today and already wondering about my one and only resolution which i havent got around to yet because i'm purely lazy to even think about it. But i do hope that i can overcome that laziness and get around to keeping up the resolution soon.
Happy new year once agin to all u guys...