So what is a Blog and howcome its the latest tool for PR?

Well what can i say about this. Even though i have been a blogger for more than an year, i still cant define it. I do know that there are many technical definitions for it like : "A blog (a portmanteau of web log) is a website where entries are commonly displayed in reverse chronological order", "A BLOG is a publication of personal thoughts, experiences, and web links. It is updated frequently and is usually a mixture of what is happening in a person's life and what is happening on the web or in the media. ..." etc etc... For me its just my own personal or private space where i can express my thoughts, feelings, opinions etc freely.

Until a few months back, i never got the chance to study various blogs and its importance and also only did this as part of my research work. But now i seem to be more involved in it as we are coming up with a Public Relations conference in February 2008 and the theme is "The New Trends In Communication". For this i had to first come up with the latest topics and tools related to PR and even had to find international speakers who are specialized in these areas.

Blogging seems to be working wonders for the PR area and its seems its easier for editors to go through many blogs to get articles and so on and that you can either boost or destroy an organisation through blogs. Well like any other area, blogs have their negatives and positives too and when misused can cause a lot of damage.

Well its true that i am going nuts over this one because technology seems to be progressing every second and i have to run unbearably fast to keep up (at least with the basics).And worst part is there are too many things to know. Anyway i did learn how important RSS feeds are today for PR and that there is some new device called "KINDLE" Amazon's new digital content reader which sold out within 5.5 hours upon its first release and that it could cause some kind of PR revolution.

Well who knew all this. As it is everything is a revolution by itself for me, so whats the difference if its KINDLE or RSS feeds or Online media rooms or blogging...As my research work continues for this particular magazine that we are coming up with for the PR conference, i find that there are plenty of topics and articles which are also opening up a new world of knowledge for me and i hope that it will help the organizations in Kuwait too.

But what would be helpful is if any of you know anything new about PR, blogging, and all that stuff do send in information as this will help me a lot in providing the people out here with better information on such latest trends.

And the revolution for me is- I have started subscribing to so many RSS feeds that i don't get the time to check all this. But anyway i seem to be putting in more time and effort into at least going through many blogs and also do put in my comments.

Wow everything now seems to be revolutionizing PR and is a new tool for PR. Surprising Na? Full scale advertising and PR campaigns are now done via the Mobile Device --- The "Third Screen" and also through YouTube. Well what other developments can happen other than all this???