I am just glad that the PR conference was a huge success and that all the hard work finally paid off... Only problem was that I was almost dead for a couple of days after and needed rest. Now Kuwait seems to be under the seize of a sandstorm which is in its second day which is irritating everyone so much and also making people sick including me.
Showing posts with label Public Relations. Show all posts
Showing posts with label Public Relations. Show all posts
Wednesday, February 20, 2008
Sunday, February 03, 2008
Kuwait Conference on Public Relations 2008 - Towards a new era in communications in Kuwait
Kuwait Conference on Public Relations 2008
Multaqa Media Group along with the cooperation of The International Public Relations Association (IPRA) – Gulf Chapter – is organizing "Kuwait Conference on Public Relations 2008". This will be held on 12 & 13 February 2008 in JW Marriott Hotel, Kuwait; along with the participation of a group of 10 Arab and International experts specialized in the field of public relations, media and marketing.
I am proud to say that this is being organized after the huge success of our first conference back in 2006.
For more deatils please visit
our website: http://www.multaqagroup.com/
or the link : http://www.multaqagroup.com/prc2008/
Towards a new era in communications
The time and technology seems to be traveling so fast and everyday new technology is evolving at an unbelievable speed. Ya its true and I seem to be dumb about such things as I can't understand half the things that are going on. All I can say is that its really shocking to know that public realtions has evolved so much and that its using all the modern technologies like YouTube, Facebook, Blogging etc to keep up with the changing times.
I hope to learn more through this conference and sure have learnt a lot by researching for this event. Hope that it provides a treasure of information for all the people who are going to attend too.
Thursday, January 17, 2008
Blogging as a PR Tool
This is my article about the above topic for the PR conference. (Do send in opinions)
What is a Blog anyway? If you don’t know what a blog is, you’re not alone; according to surveys, nearly two-thirds of Internet users don’t have a good idea of the meaning of “blog.” Well there might be a multitude of definitions available by now on the web. Some of those are – Ø It’s a frequently updated online journal or diary usually, often hosted by a third party; Ø Like an online dairy, This can be about and be used for anything at all, it can be used for news, reviews, products etc for a business, organisation etc. This is great as it helps the user stay in touch with the website with new and up to date information and so on goes the explanations.
While no one’s exactly sure how many blogs there are, estimates often range from 30 to 100 million of them, all over the world, and a new one is created every 7.4 seconds. Check out websites like Global Voices and you can get a taste for the global reach of blogging, or the blogosphere, as it’s often known as. There are many blogging tools available online, including free ones. For example, take a look at Blogger.com, one of the most popular blogging platforms. Blogger is a website that lets you set up a free account and create your own blogs - as many as you want. The site has basic step-by-step instructions, taking you through the process of setting up your account, naming your blog and choosing a design template. Then it’s just a matter of filling out a form and pressing a button. The online software does all the hard work, while you get to focus on the fun part - being creative and saying whatever it is you have to say.
Public Relations and Blogs
Due to the Internet, the current flow of information and opinion is unprecedented in human history. The creation of blogs has rapidly quickened the pace of the public relations and corporate communications industry. Blogs create a new platform for the consumer where one can be truly honest about their opinion. In a non-threatening and comfortable environment, bloggers can give their anonymous and honest opinion about a product with a sense of security. Blogs have the power to shape public opinion and it can give public relations professionals' valuable insight into their own work.
Blogs have emerged as a major catalyst for change in traditional PR agency practices. Not only are blogs now established as an important information generator, intelligence gatherer, reputation builder, crisis tool, networker, and free digital press, blogs are the delivery method of choice for global PR agency watchdogs who are demanding a new, transparent, and highly credible method of delivering PR services. Blogs can be much more efficient at syndicating content than traditional PR releases.
Perhaps the single most powerful aspect of blogs, in the area of public relations, is the personalization aspect. The writer is a real person, putting a human face on what might otherwise be perceived as an unknown and distant company. By developing trust among the various readership groups, the blog writer provides a personal link to the company.
If the goal of a public relations effort is to work in coordination with sales and marketing, a blog will establish the trust required with current and prospective customers and clients, while in the past, public relations depended upon controlling the message that was put forward from the organization. The unspoken goal was to manipulate public opinion; hence the prearranged message was centralized and carefully vetted for wording and nuances.
Blogging as a public opinion medium gives up that tight control, and presents a message in a conversation with the reader. In that sense, the blog cultivates public opinion. With increasing transparency, inside and outside of organizations, the best approach is one of open discussion and blog is the ideal delivery vehicle for the same.
Many people have begun to mistrust the traditional canned public relations approach as lacking honesty. The openness of a blog changes that perception entirely. A blog can enhance that perception of honesty by delivering the straight goods on an issue. With that open approach, lacking the traditional tightly controlled message, trust in the company is enhanced and that trust translates into more life long customers and clients.
Why Your Business Should Have a Blog as a PR Tool
As blogging has gained prominence, it has become a vital public relations tool for companies. No longer is it enough to just have a Web site, now a company needs a blog to help it gain publicity and to help its employees or leaders to become thought of as experts in their field. The transparency is a popular reason for blogging, particularly for companies that want to be identified as mission-oriented or socially responsible.
Businesses are accepting blogging as an integral part of PR because it allows firms to engage with current and prospective clients on a one-on-one level. It is a low-cost, high-return tool that can handle marketing and public relations, raise the company profile and build the brand. There are only about 5000 company blogs, so there is lot of room for you to take your niche and gain valuable exposure.
If a disaster should strike (crisis situation), your business blog can provide an immediate and personalized way to address the issue and avoid sounding like the “spin” usually associated with traditional PR. Rather than shutting down communications in times of crisis, a company can post regular and open information on its blog. It can address the crisis fairly and honestly while keeping the public completely aware of where the business stands and its plans to move forward.
A company’s blog also plays an important role in gaining the attention of the media. The news media is constantly on the lookout for potential news stories. A growing number of editors and journalists are reading blogs on a daily basis. By writing about your industry, reviewing products, providing company news and providing commentary on your industry, your business’ blog is a ready source of news stories. Journalists will also come to view you as an industry expert if you write in a style that reflects your personality and knowledge.
Any business seeking a public relations vehicle, should add a blog to their Web site. The authentic and personalized blog voice is natural fit for any public relations and will benefit your company during a crisis. As more journalists and editors read blogs, it is imperative for your company to keep up with the trend.
Conclusion
Businesses seeking a public relations vehicle, that provides numerous additional benefits, should consider adding a blog component to their website. The authentic and personalized blog voice is a natural fit for any public relations effort.
A rapidly growing number of journalists and editors are reading blogs on a daily basis. It’s becoming imperative that companies start a blog to keep up with that trend. Thanks to the addition of an RSS feed, a blog’s updated post can be on a journalist’s computer in seconds.
Old style tightly controlled public relations are becoming a thing of the past. So get into the new public relations paradigm, by adding the personalized voice of a blog.
While no one’s exactly sure how many blogs there are, estimates often range from 30 to 100 million of them, all over the world, and a new one is created every 7.4 seconds. Check out websites like Global Voices and you can get a taste for the global reach of blogging, or the blogosphere, as it’s often known as. There are many blogging tools available online, including free ones. For example, take a look at Blogger.com, one of the most popular blogging platforms. Blogger is a website that lets you set up a free account and create your own blogs - as many as you want. The site has basic step-by-step instructions, taking you through the process of setting up your account, naming your blog and choosing a design template. Then it’s just a matter of filling out a form and pressing a button. The online software does all the hard work, while you get to focus on the fun part - being creative and saying whatever it is you have to say.
Public Relations and Blogs
Due to the Internet, the current flow of information and opinion is unprecedented in human history. The creation of blogs has rapidly quickened the pace of the public relations and corporate communications industry. Blogs create a new platform for the consumer where one can be truly honest about their opinion. In a non-threatening and comfortable environment, bloggers can give their anonymous and honest opinion about a product with a sense of security. Blogs have the power to shape public opinion and it can give public relations professionals' valuable insight into their own work.
Blogs have emerged as a major catalyst for change in traditional PR agency practices. Not only are blogs now established as an important information generator, intelligence gatherer, reputation builder, crisis tool, networker, and free digital press, blogs are the delivery method of choice for global PR agency watchdogs who are demanding a new, transparent, and highly credible method of delivering PR services. Blogs can be much more efficient at syndicating content than traditional PR releases.
Perhaps the single most powerful aspect of blogs, in the area of public relations, is the personalization aspect. The writer is a real person, putting a human face on what might otherwise be perceived as an unknown and distant company. By developing trust among the various readership groups, the blog writer provides a personal link to the company.
If the goal of a public relations effort is to work in coordination with sales and marketing, a blog will establish the trust required with current and prospective customers and clients, while in the past, public relations depended upon controlling the message that was put forward from the organization. The unspoken goal was to manipulate public opinion; hence the prearranged message was centralized and carefully vetted for wording and nuances.
Blogging as a public opinion medium gives up that tight control, and presents a message in a conversation with the reader. In that sense, the blog cultivates public opinion. With increasing transparency, inside and outside of organizations, the best approach is one of open discussion and blog is the ideal delivery vehicle for the same.
Many people have begun to mistrust the traditional canned public relations approach as lacking honesty. The openness of a blog changes that perception entirely. A blog can enhance that perception of honesty by delivering the straight goods on an issue. With that open approach, lacking the traditional tightly controlled message, trust in the company is enhanced and that trust translates into more life long customers and clients.
Why Your Business Should Have a Blog as a PR Tool
As blogging has gained prominence, it has become a vital public relations tool for companies. No longer is it enough to just have a Web site, now a company needs a blog to help it gain publicity and to help its employees or leaders to become thought of as experts in their field. The transparency is a popular reason for blogging, particularly for companies that want to be identified as mission-oriented or socially responsible.
Businesses are accepting blogging as an integral part of PR because it allows firms to engage with current and prospective clients on a one-on-one level. It is a low-cost, high-return tool that can handle marketing and public relations, raise the company profile and build the brand. There are only about 5000 company blogs, so there is lot of room for you to take your niche and gain valuable exposure.
If a disaster should strike (crisis situation), your business blog can provide an immediate and personalized way to address the issue and avoid sounding like the “spin” usually associated with traditional PR. Rather than shutting down communications in times of crisis, a company can post regular and open information on its blog. It can address the crisis fairly and honestly while keeping the public completely aware of where the business stands and its plans to move forward.
A company’s blog also plays an important role in gaining the attention of the media. The news media is constantly on the lookout for potential news stories. A growing number of editors and journalists are reading blogs on a daily basis. By writing about your industry, reviewing products, providing company news and providing commentary on your industry, your business’ blog is a ready source of news stories. Journalists will also come to view you as an industry expert if you write in a style that reflects your personality and knowledge.
Any business seeking a public relations vehicle, should add a blog to their Web site. The authentic and personalized blog voice is natural fit for any public relations and will benefit your company during a crisis. As more journalists and editors read blogs, it is imperative for your company to keep up with the trend.
Conclusion
Businesses seeking a public relations vehicle, that provides numerous additional benefits, should consider adding a blog component to their website. The authentic and personalized blog voice is a natural fit for any public relations effort.
A rapidly growing number of journalists and editors are reading blogs on a daily basis. It’s becoming imperative that companies start a blog to keep up with that trend. Thanks to the addition of an RSS feed, a blog’s updated post can be on a journalist’s computer in seconds.
Old style tightly controlled public relations are becoming a thing of the past. So get into the new public relations paradigm, by adding the personalized voice of a blog.
Sunday, December 30, 2007
So what is a Blog and howcome its the latest tool for PR?
Well what can i say about this. Even though i have been a blogger for more than an year, i still cant define it. I do know that there are many technical definitions for it like : "A blog (a portmanteau of web log) is a website where entries are commonly displayed in reverse chronological order", "A BLOG is a publication of personal thoughts, experiences, and web links. It is updated frequently and is usually a mixture of what is happening in a person's life and what is happening on the web or in the media. ..." etc etc... For me its just my own personal or private space where i can express my thoughts, feelings, opinions etc freely.
Until a few months back, i never got the chance to study various blogs and its importance and also only did this as part of my research work. But now i seem to be more involved in it as we are coming up with a Public Relations conference in February 2008 and the theme is "The New Trends In Communication". For this i had to first come up with the latest topics and tools related to PR and even had to find international speakers who are specialized in these areas.
Blogging seems to be working wonders for the PR area and its seems its easier for editors to go through many blogs to get articles and so on and that you can either boost or destroy an organisation through blogs. Well like any other area, blogs have their negatives and positives too and when misused can cause a lot of damage.
Well its true that i am going nuts over this one because technology seems to be progressing every second and i have to run unbearably fast to keep up (at least with the basics).And worst part is there are too many things to know. Anyway i did learn how important RSS feeds are today for PR and that there is some new device called "KINDLE" Amazon's new digital content reader which sold out within 5.5 hours upon its first release and that it could cause some kind of PR revolution.
Well who knew all this. As it is everything is a revolution by itself for me, so whats the difference if its KINDLE or RSS feeds or Online media rooms or blogging...As my research work continues for this particular magazine that we are coming up with for the PR conference, i find that there are plenty of topics and articles which are also opening up a new world of knowledge for me and i hope that it will help the organizations in Kuwait too.
But what would be helpful is if any of you know anything new about PR, blogging, and all that stuff do send in information as this will help me a lot in providing the people out here with better information on such latest trends.
And the revolution for me is- I have started subscribing to so many RSS feeds that i don't get the time to check all this. But anyway i seem to be putting in more time and effort into at least going through many blogs and also do put in my comments.
Wow everything now seems to be revolutionizing PR and is a new tool for PR. Surprising Na? Full scale advertising and PR campaigns are now done via the Mobile Device --- The "Third Screen" and also through YouTube. Well what other developments can happen other than all this???
Kuwait Conference on Public Relations 2008
Kuwait Conference On Public Relations 2008
February 12 &13, 2008 – JW Marriott Hotel – Kuwait
The New Trends in Communications
The New Trends in Communications
Conference Overview:
Multaqa Media Group has the pleasure to welcome you to Kuwait Conference on Public Relations 2008 in association with IPRA – GC; International Public Relations Association – Gulf Chapter.
The Conference on Public Relations offers you a group of leading regional and international PR experts and practitioners that will put within your hands the latest thinking approaches to best practice professional public relations. The conference covers most of the latest trends and topics in Public Relations which will help every PR person and most organisations.
The Conference on Public Relations offers you a group of leading regional and international PR experts and practitioners that will put within your hands the latest thinking approaches to best practice professional public relations. The conference covers most of the latest trends and topics in Public Relations which will help every PR person and most organisations.
The conference sessions and workshops offers something for everyone. You have got to put what you've learned into practice with the help and guidance of experts in the field of PR. Valuable sessions and workshops will be addressed that will enhance your PR skills and avail you the chance to gain the expertise and meet the challenges of PR.
For more details please check: http://www.multaqagroup.com/
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